Think of just how many webpages there are in the online world. How do you get yours to stand out from others? It’s simple – you get yourself an SEO copywriter.
SEO (‘Search Engine Optimisation’) is the act of making written content easily identifiable by search engines, so your target audience finds your website instead of your competitors’. This is done by researching and including relevant keywords and phrases. Creating a strong page structure, meta tags, links and other elements, all to make a website or webpage easier to find.
Crosshairs Marketing provides professional SEO copywriting services for businesses and brands.
Our dedicated team of writers can help you create impactful content for your business – content that helps you stand out online, increases site traffic and delivers results for your customers.
If you’re interested in knowing how our SEO copywriters could support your business, please get in touch.
What is SEO copywriting?
SEO copywriting has two purposes.
- To create content that appears well in search engine results pages.
- To deliver content that humans will engage and connect with.
If the content isn’t clear, it won’t relate to the user’s needs. If it can’t be found by search engines, it won’t be found by your customers. It’s all a delicate balancing act, using language that appeals to humans and computers.
Successful SEO copywriters need to understand the content being created, while possessing in-depth knowledge of how search engines work. They know that the days of packing content with keywords just to tick a box are over. Now, it’s about building a good story for your business. They do this by using content that serves your customers, with words and phrases that improve your business visibility, helping to increase traffic to your site.
No matter how good your products or services may be, if customers can’t find you then your business will struggle to get the traffic it deserves. Writing SEO copy is about knowing what your customers are looking for, the products they need, and the words they’ll use.
Our SEO copywriting services
With our SEO copywriting services, it’s the job of our writers to understand your needs. Not just your business, but your website too.
Do you have the keywords and phrases that speak your customers’ language? How’s your site structure? Is everything effectively labelled and easy to find? Is it mobile friendly? Should you be linking out to any other pages or to external sites?
These are the questions our SEO copywriters will consider. They can provide short-term support for a one-off project to help get you started. Or they can help you with regular, ongoing work if you feel you could do with some extra assistance. The choice is yours.
One-off projects
- We can do simple webpage fixes on an ad-hoc basis.
- This could include work on individual pages, or a complete site review.
Ongoing projects
- Regular SEO copy updates could keep your site relevant.
- This could be ongoing updates to pages, or frequently optimised content to maintain results.
Discover more about our Content Packages and how we can help your business find the words it needs.
How we can help
Our copywriters know that words sell. They understand the impact well-crafted, optimised content can provide for a business. They have the skills to help you connect with your customers, build a brand presence, and attract people to your site.
Here are a few examples of the copywriting services we can help you with:
Website copywriting
A good website can transform your business. Get ready to share your story with the world and set yourself apart from your competitors.
SaaS copywriting
Clarity and precision are essential in building trust in software businesses. Our writers will ensure you’re connecting with customers in a way they understand.
B2B copywriting
Communicating with businesses is different to speaking with customers. We can help you stay professional while giving your content the human touch.
SEO copywriting
It’s essential to optimise your written content for online audiences. This can help you stand out in search engine results and provide answers for customers.
Blog copywriting
Tell a story about your business or share your thoughts on a subject. Blogs can help generate interest in your services or industry, increasing customer engagement.
Help your business stand out from the crowd. We can create fully optimised written content that puts you front and centre in the search engine results.
What do Crosshairs Marketing SEO copywriting services include?
Our team of SEO copywriters know how to find the right words. They’ll use language to help improve your brand recognition, increase traffic to your site, while delivering content that keep your customers engaged, and build respect for your business – both from customers and search engines.
By choosing our SEO copywriting services, we also provide additional support. This is to ensure the content we produce is of the highest possible standard, delivering the results you need.
Free plagiarism check
We check every word from our copywriters for plagiarism. This is then reviewed in detail by our editors before you ever see it. That’s so your copy has been made just for you.
Free revisions
If something isn’t right, we’ll fix it. We provide the initial writing, editing and two rounds of feedback in all our content packages. This is so your copy delivers exactly what you want it to.
Service guarantee
Not happy with your first piece of work? We’ll give you a full refund plus an extra £50. That’s because we’re confident in what our copywriters can do. Read more about our service guarantee.
100% SATISFACTION-GUARANTEE.
If you're not happy, we're not happy. Our plans are flexible so you can stop at any point, and if you don't like the first piece of content, we'll pay you. Find out more about our service guarantee here.
100 % Money Back
Industries we support
Our SEO copywriters have worked across a wide scope of disciplines. Between them, they have a diverse collective portfolio spanning all kinds of industries.
Their words can help increase site visitors, elevate your products, and build your brand profile – that’s the same if you’re a start-up company, or a fully established business.
Here are some of the industries our writers have written for:
Finance & Fintech
Communicate without the jargon. We can explain your complex financial terminology to customers in a simple and straightforward way
Healthcare
We’ll look after your business, giving it the same level of care as if it were one of your customers.
Therapy
Support your business. Our writers can connect with your customers, helping them feel understood.
Art
You’ve created a vision for you brand. Now let our copywriters deliver a first-class performance and work their magic on your business.
Hospitality
Whatever service you provide, our copywriters can cater to your business and help serve up the results you’re looking for.
SaaS
We can help your business speak to users, turning complex ideas into simple, understandable solutions.
Coaches
Our writers will help motivate your clients, leaving them inspired and ready to achieve their best.
Education
Our writers have done their homework – they know how to inspire your customers and give them the resources to achieve their goals.
Fitness
We can get your business in top condition – get ready to turn heads and stand out from your competitors.
Sustainability
Our content can help build the right business environment for your customers, while leaving your competitors green with envy.
Marketing
Let the world know you mean business – we’re here to help you sell your services and build your brand.
Ecommerce
Compelling copy can breathe life into your business. Our content can give your business the kickstart it needs.
The content we create
It’s your business. And your copywriting needs to be as unique as you.
Our writers are experienced creating a wealth of written work. From the short and sweet, to the detailed and methodical, they’re here to help you.
Here’s some of the work they could create for your business:
Brochures
We can tell a full story about your business, demonstrating your potential through the products you sell.
Leaflets
See how even concisely written content can entice customers to find out more about your services.
Websites
Compelling copy could help your website standout from the competition.
Blogs
Increase your customer engagement with relevant, timely articles that focus on user needs.
B2B
Communicate effectively and professionally with other businesses, while never losing the human touch.
Adverts
Our copywriters will make sure your business is front and centre of your customers’ minds.
Emails
Regular, engaging emails could help promote your business, making you stand out in customers’ inboxes.
SEO
Promote content that helps you stand out in search engine results, and which is also relevant to customer needs.
B2C
Connect with your customers and build engagement with conversational, personable language.
Something else?
If there’s anything else you need our copywriters to create, please get in touch.
Why hire Crosshairs Marketing for my SEO copywriting services?
How can you help my business?
- Experienced writers – Our team of professional SEO copywriters know how the right keywords and site structure can engage your customers and get results.
- Free plagiarism check – Our editors check everything for plagiarism and grammar to ensure it’s made just for you.
- No AI tools – Our copywriters are people. Not robots. They’ll give your business the personality and character it needs.
- Over a million words written – We may be based in Kent, but we’ve helped businesses across the world, in the UK, Asia, the USA and everywhere in between.
What are the benefits?
- Tailored support – Once you’re assigned your own writer, they’ll get to know you and your business. This is so your work remains consistent, and they can write about you with authority.
- Adaptable services – If your goals change or you want something else, just tell us. Our writers can support you, adapting their schedule to provide any extra help you need.
- We keep things simple – We like to stay flexible, doing as much or as little work as you want, and stopping at any point you like. That’s why we have no retainer contracts or setup fees.
- Open and honest pricing – We like to be upfront and transparent about our pricing, as this helps you stay in control of your budget.
What we’ve worked on
Here are some examples of our previous work. These demonstrate the skills of our SEO copywriters, and how they could help your business.
What do our clients say?
Want to know more about how we can support your business? Read some of the reviews and testimonials from clients that have used our SEO copywriting services.
You can also look at other case studies to see how we’ve supported other business owners like you.
“
What our customers say
Dr Ovadia
Founder of Ovadia Heart Health
A major contributing factor to the growth of my business. They have consistently delivered content that exceeds expectations and arrives within promised timeframes, allowing me to focus my energies elsewhere.
Dominic DiBernardo
Managing Principal at The DB Group
Built our website from the ground up and then wrote all the copy - including all of our SEO targeted work. He really gets customer centricity and it shows in his work and communication style.
Deborah French
Cognitive Behavioural Therapist
Richard has played a fundamental role in re-branding my therapy clinic for the virtual world. He is dedicated, reliable, honest and professional and is a pleasure to work with and I wouldn’t hesitate to recommend his services.
Our SEO copywriting process
The SEO copywriting process we follow at Crosshairs Marketing is focused on delivering results.
Our writers will carry out extensive research to determine the right optimisation approach for your business. They’ll look at the overall structure of your site, keywords to use, and whether you can use links to other pages or external sites.
For our overall process of completing your work, we stick to our five-step approach. This helps us work closely with you to get the most out of our services.
Here’s a step-by-step overview of our SEO copy process:
Step 1: Understanding your business
We’ll start by getting to know you and your business and how we can help. This involves what you need, what’s been done so far, and where you want to take your business.
Step 2: Tell us your needs
We’ll now develop a proposed plan with an outline of your goals and expectations. This means discussing what you want us to provide. If that’s a one-time project, we’ll just confirm what you need. If it’s long-term support, like a complete website overhaul or repeat updates, we’ll have a more detailed discussion.
Step 3: Our writers get started
After we’ve discussed and understood the deliverables, you’ll be assigned a writer. They’ll do their research, form a plan for you, and create a first draft of your work. Once checked by an editor for accuracy, grammar and plagiarism, we make sure it matches what your site needs before sending it back to you.
Step 4: You have your say
You review our first draft. It’s about letting us know if you’re happy with what we’ve done. If you approve the work, great – it’s ready to go online right away. If you’d like any changes or if you’re not happy, we can make the necessary amends.
Step 5: Next steps
If there’s something else that you’d like us to look at, we can start right away!
Need help with our SEO copywriting services?
If you want to create content that connects with your customers and remains prominent in search engine results, then we’d love to hear from you.
Contact us today to get started and find out how our SEO copywriters could help your business.
FAQs – More about our website copywriting services
Copywriting is the act of writing to persuade. It’s about putting ideas in people's heads and encouraging them to act – whether that’s to enquire further, tell a friend, or make a purchase.
SEO copywriting is still writing, but with an additional layer of technicality. SEO is about creating content that meets customer needs, which is also easy to find by search engines. It’s about making sure your business is seen and heard, so that its message can be shared with others.
The best time to hire an SEO copywriter is before you launch your website. If not, as soon as you can. The earlier we understand your business challenges and what you want to achieve, the sooner we can get started in building better, optimised content for you, and start bringing high quality traffic to your site.
Our copywriters make sure your content addresses customer needs, while making an impact online. This gives you the best chance of increasing site traffic and getting better online engagement.
Our SEO writers are established professionals who make a living writing. Each one is a native English speaker living in either the UK or the USA.
They know how to communicate in a concise, effective manner, adapting their tone and voice to support a range of businesses and industries. They also have a detailed understanding of the online world and know how to generate impactful content that gets results and ensures you’re found.
It’s their job to understand your needs, the challenges you face, and to provide the best solution possible.
Nobody likes surprises, so we’re always clear and transparent with our pricing, giving you a quote before we start work. Prices will vary depending on what you need for your business, but you'll always know the exact price before work starts.
And with our service guarantee, we’re sure you’ll love what we do for you. If you don’t, we’ll send your money back in 48 hours…plus £50!
Experience the difference of professional writers
Every member of the Crosshairs Marketing team is a professional writer with years of experience. Talk to us about how we can help today.