Consulting and strategy at Crosshairs

Knowing the journey of your business, the customers you wish to attract and the services you provide are all key elements that form part of your marketing strategy.

Our marketing consultancy and strategy services let us see the overall picture of your business. We can help identify where you fit within the current market and how you sit alongside competitors. And more importantly, how you can be distinctive.

It’s often difficult to see the wood for the trees. Our speciality is bringing clarity, so you know exactly what to focus on and in what order, to have the biggest impact. 

Finding reliable marketing strategy services isn’t easy. How do you know who to trust? It doesn’t help that, suddenly, everyone thinks they’re a marketing expert, and they’re all willing to share their opinions with you: 

You need to run Facebook adverts! 

Make sure you’re blogging every day! 

Don’t forget you must have a YouTube channel!

Sound familiar? In truth, that generic advice is not relevant for everybody. 

What really matters are the tasks that save you time and generate revenue, such as:

• A steady supply of leads
• A system that allows sales and bookings even while you sleep 

We work with you to devise a clear strategy to help generate new leads and convert them into paying customers.

Why you need marketing strategy services 

We think of businesses as people, each one with a unique personality and attitude.

Knowing where that ‘person’ fits within the world, how they engage and interact with others, and how best to share their story with the world, is where our expertise is – which could prove invaluable for your business.

In a saturated market with businesses competing for the spotlight, you need to identify your unique selling point, and how it can be utilised to set you apart. It’s about asking yourself: what will define my business? You may already have an idea what this could be. But how sure are you that it will work?

With the support of experienced, knowledgeable and perceptive marketing consultants, you’ll have the confidence and assurance that you’re moving ever closer to identifying and focusing on what characterises your business.

Moving you forward

One of the most important areas we’ll focus on is differentiating you from the rest. Do you worry about your competitors offering similar services?

Rolex doesn’t consider Casio a competitor, even though they both make watches. 

Gordon Ramsey isn’t in competition with McDonald’s, even though both make food.

By differentiating, you’ll no longer be competing with everyone else offering the same services. You’ll be your own category of one, and this changes everything.

More than that, we’ll craft the perfect messaging, elevating you above your competitors and making customers excited to contact you. Your marketing will be a complete strategy, created especially for you and designed to put you in front of your ideal clients and keep you on their radar long after they’ve left your site.

Let Crosshairs support your marketing strategy

A mentor has the answers for your questions. A coach has all the questions for your answers. When it comes to our consultancy services, we believe in fulfilling the role of both.

Our expert marketing consultancy services provide impactful solutions to guide you towards your business’s vision, while proposing specific questions that help you discover where that end goal lies.

We don’t want to dictate how your business should operate or force it in a direction in which you feel uncomfortable – it’s your brand and we want you to share our knowledge and empower you to discover that for yourself.

Then it’s our responsibility to help get you there.

Together, we’ll:

• Set you apart from the competition
• Find your true worth, and charge accordingly
• Identify the marketing methods that will actually make a difference for you 
• Give you the confidence and steps to run the business of your dreams