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Four By The Woods
Four By The Woods is a small family business creating and selling greetings cards.
They needed website copy that told the world what they do, in a way that communicated the value-first approach of the business.
Considerations
Family business
The copy focused on Four By The Woods being a 100% family-run operation. No boardroom or shareholders, just a family of four with a mission to protect the planet.
On a mission
A percentage of every sale is donated to (more:trees). A dedicated page was written to explain why and how they're protecting the environment.
In conversation
It was important to capture the feel of a warm, welcoming family. The About page evokes the imagery of family life, a quaint home, and the best of nature.
A family business, in conversation
The About page, pictured here, carefully and deliberately conveys the scene. This is pure family life - a humble home, the sounds of nature, a child at play, a cup of tea at the kitchen table. Card designs on an iPad and business roles for each member of the family including the dog.
The writing style is relaxed and friendly. There's no jargon, business terminology, or mention of profits. It gives the sense that buying from this business is almost a personal gesture, helping this family grow while also playing a part in protecting nature.
Protecting the environment
Being a family that lives on the edge of protected ancient woodland, helping to protect Britain's wooded areas is important to the family.
This page was created to further explain the business' pledge to protect the environment, while also answering questions about its materials.
Client feedback
"We hired Richard to write copy for our new business, Four By The Woods. We were incredibly happy with his work and service and wouldn't hesitate to hire him again!"
Callum (and Angus) Chapman
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