AI has reared its head again lately, particularly with the launch of ChatGPT - an incredibly impressive tool that might just be the most intelligent form of AI we've seen to date.Naturally, this has got people asking the question: can AI replace human writers?In this article, we'll take a look
FintechOS
FintechOS needed a high volume of content in a short period of time.
This content needed to be high quality and effective, bringing relevant traffic to the website. We got to work covering a wide range of topics:
- different types of insurance including home and pet
- the uses of AI within insurance
- crypto
- traditional insurance's shortcomings
The result: a 250% increase in organic traffic with relevant, high quality visitors.
Considerations
Awareness
Content was required to help raise awareness of FintechOS and its technology. With an eye on search intent, we produced articles and reports that we knew users would look for.
Education
Getting attention was just the first objective - we then needed to make sure the content was relevant and interesting for the audience, driving new enquiries.
Results
In three months we conducted interviews with key stakeholders, produced three reports, and 39 blog posts. As a result, FintechOS saw a 250% increase in organic traffic.
Client feedback
"Crosshairs Marketing is easily the best of the freelance content agencies I've worked with. My company has a complex product proposition that they were able to grasp immediately. They've produced some exceptional content for us with very little briefing or coaching, at an extremely affordable rate. They've never missed a deadline!
Neil Sheppard
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