Why Outsourcing Your Content Creation Saves Time And Money

If you want your website and your company to stand out, get noticed, and attract loyal customers, then you need a strong content creation game.

But, as a business owner, what happens if you just don’t have the time, money, or energy to write a solid content plan and create it all? 

Because for many business owners and marketing managers, adding content marketing to your busy schedule is likely to tip you over the edge.

This is where outsourcing your content creation to professional content writers comes in. Not only will you be able to happily hand over your writing and creation to them, but you can get back to doing what you want to do.

Why do you need content marketing for your business?

Ok, so why do you even need content and content marketing? 

Because it is vital for making a connection with your audience. And not just any audience. Your dream audience. The ones you are marketing towards. The ones you want to know about your business and turn into your customers. 

The content you create answers your customer’s and potential customer’s questions. It helps you build trust with your tribe and creates a connection. And once this trust and connection are built, conversions will improve. As will leads. Turning a passive audience into an active one.

And these days, it isn’t enough to just churn out average content on your blog, website, YouTube channel, and social media platforms. Your audience is used to having content thrown at them by brands all day, every day, which means your content has to stand out.

It needs to be consistent, high-quality content that serves your tribe. That means it needs to be valuable, educational, entertaining, and shareable. And that takes a lot of planning and work to do and to get done right.

But when you’re so busy running your business, finding the time to be your own content writer and create everything consistently yourself is an almost impossible task. And employing a team of content writers can very quickly eat into your budget. 

This is where outsourcing content writers to take care of your content creation comes in. And why it’s becoming a more and more popular option for business owners. And if that wasn’t enough to convince you, then here are 10 reasons why outsourcing your content creation is a total gamechanger!

10 benefits to outsourcing your content creation

Money, time, flexibility…these benefits will soon be yours once you outsource your content creation to the pros.

1. It’s cheaper than hiring your own content writers

Yep, if keeping on top of your budget is important to you then outsourcing professional content writers is a must.

When you hire a full-time writer (or team of writers) you need to lay on the whole package: salary, benefits, holidays, sick days, insurance, office overhead, tax, Christmas parties…you see where we’re going with this! When you work with an outsourced writer, you hire them on a contractual basis. Saving you money and guaranteeing you awesome content.

2. You get flexibility

Only want to publish two blog articles a month? Or one amazing video? And maybe five Instagram posts a week? Not a problem. With an outsourced content writer, you get exactly what you want and what you need without any of the fluff.

There’s no point in hiring a full-time content writer if you only want to publish a small (but epic) amount of content a month. Having the flexibility to pick and choose how much content is created is a real benefit.

3. Save yourself time

When you’re busy running your own business, you might think you can add a blog or two to your plate, and it won’t be such a big deal. 5 hours later, you’re still plugging away at the laptop and the blog post is nowhere near done, AND you still have to sort out this month’s payroll.

Cue frustrated, exhausted, and overwhelmed panic attack.

Content creation takes up a heck of a lot of time and effort, as it’s all about planning, researching, writing, and producing. Outsourcing your content can get you your valuable time back.

4. Work with professionals

Writing a blog post isn’t as simple as putting fingers to keyboards. There’s a lot that goes into a post, from keyword research to topic research to SEO…and if you’re not an expert on all of those, then your content marketing could be going to waste.

Working with a professional content writer takes the time and stress away from you and allows you to leave everything in their capable hands.

5. Reach a wider audience

One of our favourite benefits for outsourcing a content writer is that you are able to reach a new audience. Because when you publish your writer’s work, they will most likely publish it in their portfolio or share it on their social media.

This has the potential of bringing in a brand new audience, introducing them to you and your business. And, who knows, you might even get a few new customers from it.

6. Fresh ideas

Working with professional content writers gives you an amazing opportunity to gain a new perspective on your business. Your writers will come in with ideas for content that you might never have thought of before. 

And these new ideas could have the potential to reach a new audience, show off your business in a new way, and open the door to new opportunities. 

7. Easy to manage

Thanks to the advances of remote working (made even more important since Covid) it has never been easier to work remotely.

This means that working with outsourced writers is just as easy as working with someone in the office. With Zoom, Google Meets, Notion, Mondays, Asana, and all the other content management tools out there, you’ll always be able to keep on top of the work being created. 

8. Better ROI

Working with an outsourced content writer can help you get more traffic, leads, and engagement. 

That’s because professional content writers know how to write optimised content for Google and people, write content that engages and connects with an audience, and uses calls to action to convert readers to active leads. All in all leading to a much better result for your investment.

9. Create diversity 

When you outsource your content writing, you have the benefit of being able to work with anyone from anywhere in the world. 

Hiring writers remotely not only gives you a bigger pool of talent to work with but if you need someone to write in another language or with expertise about another country, then the world (of outsourced writers) is your oyster!

10. Adjustable

Did your content marketing strategy just change and you now need 3 blog posts written a week instead of 3 a month? 

No problem! When you work with outsourced professionals you can hire an extra creator with hardly any time wasted. You have the benefit of being able to bring in several writers and use each one to their strengths and styles. This will allow you to adjust your strategy whenever you need to. 

Consistent content that speaks to your ideal audience

When you want to make a name for yourself with your content creation, but you don’t have the time or expertise to take it on yourself, then outsourcing content writers is just what you need to ensure your company churns out consistent, quality content that speaks to your ideal audience.

And if you’re not sure how to get started, or what kind of content you should even be putting out into the world, then why not get in touch? We offer a range of content packages suited to specific needs and budgets, and we’d love to work with you and create content that converts for your business.