Outsource Your Marketing If You Answer Yes To These 4 Questions

When you started your business you probably didn’t realise the sheer scale of extras that came with it in order for it to be a success:

• Promoting and engaging on social media.
• Writing emails and newsletters and building your email list.
• Planning and writing regular blog posts.
• Creating an awesome and inspiring content plan to help you rise in the Google ranks and draw in your ideal audience. 

The list goes on and on.

You’re brilliant at what you do. But when it comes to content marketing, you could probably use a little help. 

If you’re feeling the burnout and overwhelm of trying to do it all yourself, then it might be time to outsource your marketing. 

Not sure if outsourcing is for you? If any of these questions sound familiar, then it could be time to outsource your marketing.

Why is content marketing so important for a business?

Content marketing is one of the best ways to reach and attract your ideal audience. When you get your content marketing right, it helps build trust, show you’re an authority figure in your niche, answer your audience’s questions, improve conversions and generate leads.

And that’s just the tip of the iceberg! Here are some more reasons content marketing should be on the top of your agenda:

• Improves brand reputation
• Builds relationships 
• Influences conversions
• Brings new leads in a cost-effective way
• Demonstrates your authority and knowledge
• Sets you apart from your competitors
• Improves your SEO efforts

The goal is to create content that attracts and keeps your target audience, positioning yourself as an industry leader. And, of course, the end game is to drive customer action. 

Content marketing helps brands showcase their value, all while building trust with their audience. And in order for your content marketing to be successful, you need to know and understand who your audience is. What kind of content makes them tick, speaks to them, solves their problems. 

But there is a lot of work involved when it comes to creating a great content marketing plan. Which means it takes up a lot of time. If time is something you’re short of (who isn’t?) then you might want to outsource your marketing to a professional content marketer.

If these questions feel familiar, outsource your marketing

Content marketing is vital for your business. But you won’t get the outcome you need if you don’t have the time or skills to make it happen. 

Answered yes to any of these questions? Then outsourcing will help get your content to where you want it to be.

1 Are you short on time?

When you’re a business owner, spare time is a luxury you just don’t have.

And as your business grows, you’ll get pulled in a million different directions, with more and more priorities and tasks stacking up. This normally means content creation ends up at the bottom of your to-do list pile.

If you need to write a long-form blog post, plus the social media posts to accompany it, and the email to support it, you can see how the content overwhelm can quickly creep up on you. 

We get it!

Researching, writing, and publishing quality content consistently can be a full-time job in itself. And there are only 24 hours in a day…which get guzzled up with other tasks pretty quickly. 

If you’re missing out on lead-generating opportunities such as blog posts simply because you don’t have enough time…it’s time to think about outsourcing. 

2 You can’t afford to hire a full-time content writer

This is a problem a lot of small business owners face. You want to create consistent, quality content, but you just can’t afford to hire a full-time writer.

Outsourcing your content creation is a lot cheaper than hiring a full-time writer. Instead of paying a full-time salary, IT equipment, holiday pay, sick pay, insurance, training, overheads, etc, you’re purely paying for the content you need, and nothing else. 

This makes it a much more affordable option. And if you work with a professional writer, you’ll be able to maintain a high quality of work and a consistent brand voice.

Win-win, we say!

3 You struggle coming up with fresh content ideas

Publishing content on a regular basis makes it very difficult to come up with fresh ideas for your content plan. Having a fresh set of eyes and opinions can make a huge difference to the look and feel of your content.

Outsourcing helps bring new ideas and skills to the table, as the professional writers you bring in already have a wealth of experience creating top-notch content. And the experience and knowledge they’ve previously gained will give you those creative ideas when you’re feeling frazzled and stuck. 

4 Does SEO leave you feeling puzzled?

One of the main advantages of outsourcing a professional content writer is harnessing their knowledge of SEO. 

SEO, or search engine optimisation, is how Google and your dream audience find you. When you optimise content, such as blogs, for SEO, it makes them easier to find and easier to rank higher on Google. 

Professional content writers write for the search engine results pages, as well as your ideal audience. After all, if your audience can’t find your content online, then all that work just goes to waste. Professional writers can use SEO tools to research keywords, create compelling meta descriptions, write in an optimised format using headlines, subheads, lists, and more. Plus, a professional content writer can update your existing content, making it work better for you.

It takes time to learn and understand even the basics of SEO, so outsourcing is a great way to jump on the optimised content bandwagon. 

Outsource your marketing so you can focus on your business

We know how difficult it can be to step back from different parts of your business. But if you’re missing out on potential leads and opportunities, you’re left with little choice.

Outsourcing your content is a great way to keep your content marketing flowing, without losing control. Ensuring your business serves and sells, all while you keep your head.

Fancy giving outsourcing a try? Our team of professional content writers are on-hand to create the content you and your brand deserve, helping you attract your dream audience and convert them to loyal customers. Get in touch today and let’s make your content work for you.