Outsource Your Content While Maintaining Quality And Brand Voice

When you’re running your own business, you want to have your eyes and ears everywhere.

You want to make the decisions, brainstorm the ideas, and create the content. 

But, you also have a company to run. And it’s impossible for you to be everywhere all the time. It’s also not a great idea for you to try and do everything yourself (hello burnout and overwhelm!) Outsourcing your content writing is a great way to keep your content fresh and engaging – and converting – while you get to step back into your role of running your business. 

One of your worries about outsourcing a content writer might be, how can I make sure I’m getting quality content? Content that reflects my voice? Well, put those worries to one side. We’re here to show you how you can outsource your content all while maintaining the quality you deserve.

Why outsourcing your content writing can help your business

Let’s be real for a second.

You didn’t start your business and dream of being EVERY cog in your company. And that’s why, as your business has grown, you’ve been able to hire team members to look after different areas of your biz.

And you have to allow your team to do what you hired them to do. After all, you’re the expert at running your business, but you hired your accountant because crunching those numbers is her thing, not yours.

The same can be said for your content.

Creating quality content is not only a skill, but it’s essential for your business. It’s also super time-consuming. And if content writing isn’t in your skillset, or if you just don’t have the time to do it, then outsourcing a professional content writer could be the answer to your prayers.

But, if you’re still concerned about maintaining the quality of your content while keeping the consistency of your voice, then just follow our top tips. 

How to outsource quality content

It’s all about communication, setting expectations, and being clear and concise. 

Choose the right content writer or writing team

There are a lot of content writers and copywriters out there, all chomping at the bit to help business owners like you create your content.

But before selecting just any old content writer (because they’re more affordable or available immediately) just put the brakes on. You need to work with the right writer for YOUR content and YOUR business. Otherwise, your content strategy and money could all go to waste.

You need to ensure you hire content writers who have experience in your field and with your requirements. Make sure you see examples of their work to check if their writing style is adaptable and can fit with your style and brand voice. And if the right person isn’t available immediately, that’s usually a good thing. It shows they’re in demand and worth waiting for!

Create a style guide

A style guide is a great way to ensure your content is consistent in tone, quality, and deliverables. It gives writers a clear reference and allows you to stay in charge of what is created. 

In your guide you can include details such as:

• Tone of voice
• Language
• Branding
• Grammar
• Formatting preferences
• Your company’s personality and message (include examples of TOV)
• What to avoid (any words or expressions or language)
• What call to actions you want included
• Hhow to address your audience

This will help your writer to create content that is consistent with your brand.

Be clear on what you want and need

It’s not enough to just send a short brief to a writer and expert them to churn out week’s worth of quality content. 

You need to be super clear about exactly what you need from them. Having a strategy in place helps and shows them what your expectations are. Are you hoping for a 1,500-word blog post a week? That’s great, but it’s not enough for them to go on. They need to know your keywords, the aim of the piece, what the call to action is, who the audience is, if you want link-building, do you want the content repurposed, are images and metadata to be included…and that’s just for a blog post!

Always be as clear on what you need and expect from your outsourced writer in order to get the best from them.

Decide your budget

A good content writer won’t necessarily be cheap, but it’s an investment worth making. Consider how much you can afford to spend on an outsourced content writer and set a loose budget.

As you’ll be working with a freelancer or outsourced content agency, you can decide how often you’ll need them to produce work for you, and this should help with a smaller budget. Just remember, if you want quality you need to pay for it. But how often you outsource is totally up to you. Most freelancers are somewhat flexible so once you have an idea of budget and have chosen the person or team you want to work with, have a chat and see what can be arranged.

Understand your audience

Knowing your audience is key to producing quality content that converts.

It’s not enough to tell your writer that your audience is women between the ages of 25-45 who like dogs and The Office. You need to truly understand your ideal customer or client and create a customer avatar for your content writer. This will help you create a winning strategy and appeal to the needs of your dream customer.

Work with your writer and show them your buyer persona so they have a clear and detailed vision of who the content is for.

Outsourcing saves you time, money, and stress…without losing control

Remember, working with outsourced content writers doesn’t mean you lose control of the content your company puts out there. It just takes the load off your plate and puts it firmly on the one of a professional who creates quality content every day.

As long as you are consistently clear on what you want, need, and expect from them, and keep those lines of communication open (without micromanaging them – remember, they’re the expert here), then your content writing will be everything you’ve dreamed of and more.

And if you fancy trying working with a professional content writer, then check out our content packages. We’d love to help you create epic content that’ll make your business engage, create conversation, and convert.