Why Outsourced Content Writers Are a Great Cost-Saver

Most businesses require a lot of writing. And we’re not just talking about your website and social media posts, but emails, blogs, even scripts, ebooks, newsletters, ads, and so much more. 

Unless you have the budget to hire a team of savvy content writers in-house, this could leave you with a lot of work to do. Work that you might not want to take on, or have the time to do – especially when you have a busy business to run.

In this article we’ll show you why choosing outsourced content writers is an easy and time-saving way to save money while getting the amazing results you want. 

Why should you hire outsourced content writers?

We’ve said it before and we’ll say it again: content marketing and content writing are essential to any business’s marketing plan. Content supports your company’s message and your business goals. 

Great content has the ability to not only drive more traffic to your site, but it can raise awareness of your brand, gain you loyal followers, and help you convert followers into customers.

The only problem is, content creation is hard!  It involves planning, writing, editing, publishing, sourcing…and as such, it can sometimes get overlooked. Or pushed to the back of the “to-do” queue.

Having a team of content writers in-house is amazing, but not always viable. Especially if you are a small business that can’t afford the investment. This is where outsourcing professional content writers come in. 

Here are our top 8 reasons why outsourced content writers could be one of the best things you ever do for your business.

1. It saves you money

Outsourcing content writing is a very cost-effective way of creating and producing quality content, compared to hiring a full-time writer (or team of writers) which would cost your business tens of thousands, if not more, every year.

When you outsource, you don’t have to worry about sick and holiday pay, benefits, maternity or paternity leave, or costs for equipment and training. It also simplifies your accounts process.

2. You get professional content writers at a lower cost

Instead of hiring a team of writers and having to pay for all the added costs that come with employment, using outsourced content writers allows you to get the same results at a lower cost. 

Because when you outsource, you are paying for the content you have requested and nothing else. If you don’t have to worry about paying for medical insurance, sick pay, or annual bonuses, you can reinvest more in other areas of the business.  

3. Outsourcing saves you time

As a business owner, your time is always limited. And when you have to wear lots of different hats, there just isn’t enough time to get everything done.

Outsourcing your company’s content needs is a great way to get some time back, allowing you to pass the work on to someone who is specifically trained to write. By working with skilled, reputable content writers, you’ll get brilliant results and quality content to promote your company. All while saving you the time to focus on the parts of your business that need it. 

4. It can produce frequent, valuable content

Are you looking at producing better content more frequently? 

When you have in-house writers, upping the amount of work they need to do might not be possible. Especially if they already have a plateful of projects!

Outsourcing can help by allowing you to hire more writers as and when you need them, especially when you work with an agency like Crosshairs Marketing because we can handle more work than an individual freelancer. This gives you more flexibility and more capacity to produce as much content as you need – or as much as your budget will allow.

5. It gives you flexibility

Outsourcing a writer gives you much more flexibility than having an in-house one. With a permanent member of staff, their salary needs paying regardless of how busy they are.

By working with an external writer, you have much greater control – especially if your business isn’t yet generating the volume of content to warrant hiring an in-house member of the team.

And if you find there are times in the year where it isn’t a priority to produce content, then you don’t have to worry about scaling back. Just hire a writer as and when it suits your needs.

6. You get fresh ideas

Working with outsourced writers gives you the advantage of hearing different viewpoints and utilising their years of experience. 

As content writers are likely to have worked with different clients, they can bring their knowledge with them and will be aware of trends. This outside perspective can add a fresh dose of inspiration and creativity, giving you content that really separates you from the pack.

7. Reach new audiences

When you work with an outsourced writer, you have the advantage of working with someone who has their own professional platform. 

If you grant permission, writers publish their work on their own websites, portfolios, and social media. This means that your content will be put in front of fresh audiences that might not have heard of you otherwise, in turn leading to more traffic, more brand awareness, and possibly more conversions.

8. Experiment with different kinds of content

Content is an umbrella term that can include blog posts, infographics, videos, social media posts, emails, podcasts, ebooks, and more. 

If you have an in-house writer who can only produce blog posts, then you’re missing out on the benefits of a content strategy that can inspire and attract new audiences and turn them into purchasing customers.

Hire outsourced content writers and save time and money

It’s clear that the benefits of outsourced content writers are huge. 

The right professional content writer will be able to adapt their voice to fit your company and start creating content that brings in more traffic and drives revenue.

If you’re ready to take the next step and start working with writers to dominate your content, then get in touch and discover how we can help.