How A Content Agency Can Help You Rank Highly on Search Engines

If you’re not using SEO to boost your content marketing then you might as well say cheerio to your chances of ranking highly on Google.

That’s no exaggeration. Using search engine optimisation is a must for getting your content noticed and seen. This, in turn, gets your business seen by those you’re trying to reach. Giving you the best opportunity to build a trusted following and…

drumroll…

conversions.

But, what do you do when you don’t have the time or know-how to create epic SEO-driven content?

Outsource!

By outsourcing to a great content marketing agency that understands how to write content to get you ranking highly, you’ll soon start showing up on page one – making your target audience click, read, and hanker for more!

Benefits of outsourcing to a content marketing agency

When you don’t have the time or expertise to create consistent, quality content for your business, you have three choices:

1. Ignore it and lose out on the plethora of benefits content marketing can bring your business, including ranking highly in the search engines.
2. Try and do all the research, planning, and writing yourself (as well as run your business) and get completely floored by the overwhelm of it all.
3. Outsource to a professional content marketing agency and reap the benefits without having to break a sweat.

Let’s look at one of our favourite reasons why you need to work with a content marketing agency – expertly written, quality content that is customer-focused and search engine optimised. 

SEO will help expand your business online, and professional content writers know how to do it. As well as being experienced writers, they will also have access to a whole heap of tools and resources to make your content fly up the search rankings.

This can include things such as content research tools, SEO optimisers, grammar and plagiarism checkers, competitor trackers, automation tools, and more.

Suddenly, a writer isn’t just a writer, but an expert all-rounder who knows how to harness the power of keyword research, flawless formatting, and quality-written content that speaks to your ideal audience and follows all the rules to rank highly on Google.

SEO tactics to help you rank highly

In order to get your content to rank highly, your content agency will know all the ins and outs of effective search engine optimisation.

Outsourcing content marketing takes this weight off your shoulders, but it’s a good idea to be familiar with some of these practices, so you have an understanding of what SEO is and how it can help your content rank highly.

So, let’s have a look at some of them.

Extensive keyword research

In order for your content agency to create captivating and valuable content for your business, they’ll need to know which keywords you want to rank for.

Some agencies offer keyword research as part of their service, while others will take the keywords you’ve researched and work with them. But, what is keyword research?

Keyword research is SEO bread and butter and it’s crucial for creating useful content that your audience is searching Google for. Not only does it help you identify how popular certain search words or phrases are, but it shows you how competitive they are, and how likely you’ll be to rank for them.

Keyword research also helps you map out ideas for content by showing you the kind of topics your audience is interested in, and what queries they have, so you can create awesome content to help them. 

You can use free or freemium tools to help you in your search, as well as spend a bit of time doing some good old-fashioned Googling yourself. Once you have an extensive list of words and phrases to target, you can start planning your epic content.

Valuable blog posts

We’ve said it once and we’ll say it again: a blog can be one of your greatest marketing assets, and one that’ll help you (if done right) get noticed by Google and be seen by your target audience. 

Blogging boosts your brand awareness and helps generate more traffic to your website. When outsourcing content marketing, the writers you work with understand the importance of creating great content for your blog. They know that blogging improves your SEO in many ways by increasing the number of pages on your site, updating your website regularly, and providing internal and external links – which are all great for SEO.

A well-written and quality blog also increases brand awareness and helps build trust with your ideal audience. And the more your audience trusts you, the more likely they’ll be to purchase from you.

Formatting for SEO

Weaving keywords seamlessly into your content is just one aspect of on-page SEO. A great content agency will have writers who understand that format and structure are everything when it comes to both Google and your audience.

No one likes to read a huge, long chunk of text. 

When you click on a site and see this, your brain automatically thinks, nope. I can’t be bothered to read this. So you click off and carry on with your search.

This is where SEO best practices such as headlines and formatting come into their own.

Utilise your H tags and the headline hierarchy. We’re skim readers by nature, so your content needs to be skimmable and scannable. Think short, easy-to-read sentences, break your content into bite-size paragraphs, and use headlines, titles, and lists to make your content easier to read. 

These tactics allow the eye to flow down the page, helping readers to get the information they’re searching for quickly and easily.

Outsourcing to a content marketing agency can save you time and effort

When you’re busy running a business, the last thing you need is to spend hours upon hours learning about SEO and content writing. Especially if writing isn’t your strong suit or you just don’t enjoy it.

Working with a dedicated content agency can send your SEO soaring, taking the pressure off of you and allowing you to get back to what you love. 

If you’re ready to kick start your content and get your ideal audience clicking on your website, then take a look at our content packages and let us do the hard work for you.