Everything You Need to Know About Mobile Content Marketing

Quick question for you.

What kind of device are you reading this article on? We’d confidently place bets that it’s on your mobile or another smartphone device.

Did we get it right?

The reason this question is so important, and relevant, is because people consume most of the digital content they read with smartphones and tablets. Gone are the days where websites were just built for desktops or laptops. If you want your site to perform well, both for your ideal customer and the search engines, then it needs to be optimised for mobile.

So, before you start planning your content marketing strategy, take note. This is everything you need to know about mobile content and mobile SEO.

What are the benefits of mobile marketing?

There are almost as many smartphones in the world as people! These small but powerful devices have become an essential part in many of our lives. And for good reason. You can make calls, search the web, scroll through your social feeds, even set up a business – all through your smartphone.

And because of this, the way we do content marketing has had no choice but to shift to be friendly for mobile devices. Mobile marketing is a way to reach your ideal customers on mobile devices through your website, blog, social media, emails, and pretty much every other form of content marketing.

If you want to reach your customers, and potential customers, then mobile marketing is essential. Think about how much time people spend on their phones. That’s where they are, so that’s where your content needs to be. Here are some of our other favourite benefits of mobile content:

• Multiple marketing channels – there are so many channels to reach your audience. From apps, websites, QR codes, SMS marketing, in-game mobile marketing and many more. This allows you to get creative and segment your content 
• Reach a larger market – with so many people owning smartphones and tablets you have the ability to reach millions (if not more) of people to market your business to
• Direct marketing – because phones are with us all the time, content marketing for mobile is considered direct marketing. Social media or instant chat allow you to speak with your customers immediately
• Instant updates – emails, responses, comments, etc are all at your fingertips so you can keep updated and responsive instantly
• Mobile payment – it’s easier than ever to make sales thanks to people being able to buy directly from their phones
• Mobile SEO – search engines, including Google and Yahoo, can boost your site’s ranking if it is mentioned on social media sites. This means you have a greater chance of being found by your ideal customer
• Cost effective – as screen sizes are much smaller on a mobile device, the cost of mobile advertising is much less when compared to other forms of advertising. Plus, you can take advantage of target marketing

Now we’ve had a look at some of the benefits of mobile marketing, let’s dive into the other things you need to know.

Making your content marketing mobile-optimised

Because mobile marketing is a way of marketing your business to appeal to people with smartphones, it means your content needs to be optimised for mobile as well as desktop screens.

Aside from accounting for how content loads on the different screen sizes, it’s important to take things like readability and page speed into account. Great chunks of text are just as difficult to read on a mobile as they are on a desktop. So, when optimising your content for mobile, make sure you break up your text. Formatting looks different on mobile than it does on a desktop screen. There is less space and it is far easier to scroll, so take advantage of that by breaking your text up with headlines and subheadings, and include links and images. 

Although there is a difference between desktop SEO and mobile SEO, the goals are the same: to make your content readable, shareable, and rankable. You want to reach your audience and convert them into customers. And the way you shift optimised content from desktop to mobile is by focusing on the same integral themes of SEO: performance, user experience, quality content.

Take advantage of mobile SEO

Just when you’ve gotten your head around SEO for content writing, along comes SEO for mobile to mix things up a bit. 

Mobile SEO refers to search engine optimisation for websites, combined with easy and convenient viewing on smartphones and other mobile devices. This also includes making the resources on your site accessible to search engine spiders. In other words, if your content is optimised for mobile, then visitors will get the best experience possible.

Some other ways you can incorporate mobile SEO into your content marketing strategy include:

1. Design for the fat finger – this sounds harsh, but touchscreen navigation can lead to accidental clicks if buttons are too small or in the way of a scrolling finger. Design your site accordingly
2. Nix pop-ups – they are incredibly annoying on mobile devices, especially when it comes to trying to close them. They might turn people off and leave your site
3. Optimise titles, URLs and meta – just like you would for desktop SEO, but remember you’re dealing with less space, so keep your copy concise
4. Optimise for local search – does your business have a local element? Then make sure your mobile content is optimised for local search

Remember, mobile SEO is just like regular SEO. It’s there to make sure your site is findable, readable, and crawlable. This means making sure it loads quickly, includes amazing, high-value content, and offers a flawless user experience. 

Master mobile content marketing for your business

With more people than ever owning a smartphone or tablet, there has never been a more important time to optimise your content for mobile. By doing so, your business will have the ability to reach far greater audiences, who all have the potential to become customers and clients. If you don’t implement some kind of mobile content marketing strategy, then you might find your business is trailing behind!

But if mobile SEO and mobile content are making your head spin, then just send us a message. We’ll help you create amazing content that will help your business take off into the digital stratosphere!