6 Reasons To Work With Content Writers

When you started your business, you probably didn’t realise the amount of content writing that would be involved. And we’re not just talking about the copy you have on your website.

Blog posts, social media captions, emails, press releases, articles…the list (like the writing) is endless.

It’s enough to overwhelm even the most experienced business owner. And do you really have the time to work on your content writing consistently? Daily?

This is where content writers come in. To help you convey the message of your business in a clear, concise, and valuable way to your target audience.

Considering hiring a professional content writer? Here’s why we believe it could be one of your best business decisions to date!

What is content writing?

Content writing is the art of writing copy for your business’ marketing. When it comes to marketing your business, content marketing is one of the most important vessels to put your message across to your ideal audience.

Not only that, but it helps show the search engines that you are a source of knowledge in your industry. And therefore, worthy of being ranked highly because your content provides value for your audience. 

And a great content writer can help you.

Why?

Because they have the knowledge and experience to understand not just what you want, but they know how to speak to your audience in a way that will make both them and search engines happy. Good content writers can structure your content to make it SEO-friendly, so people want to read it and search engines want to rank it highly.

And no. It’s not some kind of wordy-magic (although good content writing is kind of like having a sprinkle of magic dust on your website). Content writers know how to write to persuade readers, and earn their trust by providing valuable information and the answers to questions they are Googling right now!

6 reasons to work with a professional content writer

There are a number of reasons why working with content writers can help excel your business. Here are 6 of our favourites.

1: Content writing is great for SEO

Search engine optimisation. You might have heard of it. You might even know a bit about it. But do you understand how to use it to create great content?

A good content writer does.

Professional content writers know how to optimise your content to appeal to search engines and people – something that Google sees as an essential element in content. Writers have the skills to create quality content that attracts readers while weaving in crucial SEO criteria. So you can enjoy higher rankings in the long run.

2: It saves you time

Content writing is a hugely important part of a good marketing plan. And it takes a lot of time and effort. If you are not a natural-born writer, or if you don’t enjoy writing, or you don’t have the time to dedicate to it – that’s OK! You can’t do everything yourself.

That’s why content writers exist. To take the writing off your plate to save you time and stress so you can focus on the parts of your business that you want to focus on.

3: Keeps you looking professional

If your messaging is put across poorly, or if your content is written badly and is full of errors and typos, then it will make your business look unprofessional. And untrustworthy. Making it much harder to gain the trust of your target audience.

Writing is a skill. And hiring a professional will ensure your messaging and your content are always clear, concise, on-brand, and error-free. 

4: Connect with your audience

Great content writing connects with your ideal audience. It speaks to them because it understands them. When you work with content writers, you already have the knowledge of knowing exactly who your audience is.

But you might not know how to use the right words to connect with them.

And that’s where content writers come in. They use their understanding of persuasion and compelling copywriting with your knowledge of your audience to create content that connects directly with them. Providing value, encouraging trust, and eventually converting to sales.

5: Consistent, quality messaging

Creating consistent, quality content goes hand in hand with understanding SEO. This is why blog writing is so popular and so important for businesses.

Consistent content can boost your SEO efforts, helping generate more traffic to your site and showing Google that you are a vital source of information and an authority in your field. Just remember – it’s quality and quantity.

6: Higher conversions

The end goal of creating consistent content is to enhance the buyer’s journey so they eventually buy from you. People need to consume several pieces of content before they decide to trust a brand enough to go to the next stage of the buying journey.

And quality content writing helps them on that journey. The better content you have, the more they will like and trust you so they will feel comfortable buying from you.

Hire a content writer and get back to doing what you do best

Being a business owner means there is always so much to do and nowhere near enough time to do it. When you hire a professional content writer, you can take a step back and leave some of your marketing overwhelm at the door. 

Content writing is essential in business, especially when it comes to marketing. It is a long-term strategy that will help you gain credibility, rise in the search engine results and build a relationship with your target audience. 

If you need help with your content writing, get in touch, and let’s get your content on track.