5 Great Marketing Strategies for Mobile Users

When you want to go online, do you normally use your laptop or your smartphone?

Chances are, you reach for your phone.

More than 90% of internet users use mobile devices to go online. So, what does that tell us from a business perspective? That mobile marketing strategies are essential to help your business get noticed and grow.

And having some great mobile marketing strategies in place will help your content marketing efforts soar.

Why are mobile marketing strategies so important?

Having a solid content marketing plan is crucial for any business to get you seen by your ideal audience. And as more than five billion people own mobile devices, having mobile-friendly content should be a priority. 

Especially as most people make purchases after using their smartphone to get more information about a service or product. That’s a lot of additional sales!

Now, before you panic, don’t worry. A lot of the time there are simple techniques or changes you can make to your current plan in order to win over the mobile crowd. And by doing this, you’ll have the benefit of reaching a far bigger, wider audience – improving your brand awareness and increasing those conversion rates. 

Mobile marketing strategies to help your business thrive

A solid mobile marketing strategy needs to consider multiple channels in order to reach as wide an audience as possible. But which channels you use, and what type of content you create, depends on the audience you want to target.

Ready to start adapting your content to make it mobile-friendly? Just follow these 5 mobile content tips and start reaching a wider online audience.

#1 Make it readable and snappy

Your site needs to be mobile-friendly, and Google will penalise your ranking if it’s not. How your site looks on a desktop is completely different to how it looks on a small, mobile screen. 

This should really be your first step when considering a mobile marketing strategy. 

All the menus and content need to be displayed well for users, and the content needs to be formatted to make it easy to read, skim, and navigate. This often means making headlines and content shorter and snappier.

#2 Loading time needs to be speedy

Nothing turns people off of a website more than a sloooow loading speed. You click on a link to take you to a website and if it takes longer than a second or two to load, you just lose your patience, hit the back button, and scroll onto the next option on the search engine results page.

Right?

A slow site will drive people away. Before they’ve even had the chance to read all the awesome content you’d created. And since 2018, Google has used page speed as a ranking signal for mobile search as well as desktop search. 

So make sure you check your site’s speed and audit it for any speed-related issues. 

#3 Embedded links on social media

Social media is a funny old thing. 

Just when you think you’ve got it sussed, along comes Facebook with a name and attitude change, or there goes Instagram mixing up its algorithm forcing you to create Reel after Reel. But one good thing that Instagram has come up with is a new feature that allows you to share links on your Stories.

Why is this so good for your mobile marketing strategy? Because you can instantly share content, blog posts, articles etc on your social media, giving your follows immediate access to your content. So, what are you waiting for? Get sharing!

#4 Mobile-friendly emails

If email marketing is a part of your content plan, then ensuring your emails are optimised for mobile is essential. As the majority of people check their emails on their smartphones, the last thing you want them to see is a clanky and difficult-to-read email that you designed for desktop viewing. 

Some of the main points to consider when creating mobile-friendly emails are:

• Keep your email under 600 pixels wide
• Use a larger font size than usual
• Design your email in a single-column template
• Make your call to action compelling and distinct
• Don’t stack links (it just looks messy and off-putting)
• Keep your subject lines short
• Break up text so it doesn’t look too chunky and difficult to read

And, most importantly, test your email on different mobile devices so you get a clear idea of how it will look to your audience.

AdWords to drive traffic for mobile users

If you use AdWords, have you optimised them to reach mobile users? If not, now is the time, because you can use Google AdWords’ targeting options to ensure you drive traffic specifically for mobile use. 

You can choose 3 different ad types to target those smartphone users, depending on your needs. There are mobile preferred ads that allow you to customise your messaging specifically to people on smartphones or tablets. Then you have call-only ads. These are designed to encourage people to call you rather than pop over to a website. Then there are click and call ads, which allow people to either click or call, depending on which option they prefer. 

So, nip over to your Google AdWords account and start optimising. 

Mobile-friendly content is the way to go

With the majority of the world’s internet users using smartphones or tablets to access the online world, creating mobile content is a must!

By coming up with mobile marketing strategies to support your business, you’ll be able to reach more people, help them find more information about your business with the long-term goal of converting them to customers. 

Sound good? Then get in touch! We specialise in creating content that mobile devices love, helping you to achieve your goals.