If your business has services or products beneficial to other working professionals, you need a B2B copywriter.

Good B2B copy gets under the hood of your business, bringing an emotive hook to the surface. Something more than your services or products – it’s about showing who you are and why you do what you do. Research has found that emotions are behind 66% of B2B purchasing decisions, and good copy resonates with people.

Crosshairs Marketing provides professional B2B copywriting services for businesses of all sizes around the world, including Europe, North America, and Asia. Our team of writers are here to help you communicate your business’s products and services to your audience. 

Whether they’re a local start-up or a globally recognised brand, we can help you engage with them, build strong working relationships, and sell more of your products.

If you’re interested in knowing how our B2B copywriters could help your business, please get in touch. 

What is B2B copywriting?

B2B copywriting is a way for businesses to communicate with other businesses. It lets you promote your products and services to potential clients, helping you grow your professional network and boost revenue.

This can take multiple forms, such as articles, blogs, emails or social media content, spanning any type of industry. An example could be software company developing solutions aimed at financial businesses, or a company that specialises in training modules targeting educational companies.

B2B marketing is a way of promoting the service you provide while helping you better connect with your customers in a professional, personable way.

B2B marketing doesn’t have to be stuffy and inhuman. Just because you’re talking to another business, you don’t need to be overtly stiff and formal in the way you talk. After all, businesses are run by people. And it’s people that make the overall decisions. It’s all about finding that way of connecting your USP or product benefits to a business need.

So how do we do this? We speak their language. Communicate in a way that not only resonates but informs. That connects and delivers. That loses the jargon and focuses on the people behind the brand.

The most effective B2B copywriters understand not only the business they’re writing for, but also the brands they market to. They know you need to use language that builds trust and familiarity, while demonstrating an understanding of the business and industry you’re targeting.

Whatever service is being offered, our B2B copywriters can present a business as a professional, respected brand, while stirring up interest and reaching out to the people behind it.  

And that all comes down to using the right language – the language in which people think.

Our B2B copywriting services plans

When you choose our B2B copywriting services, you have your very own designated writer. You become their focus, as they work with you to uncover what your business does and how it can connect with your audience. 

Whatever your business, our B2B writing services can provide the right level of support. This could be a short-term, one-off project, or more regular, ongoing work – whatever’s right for you.

One-off projects 

• No matter how small a task may be, we can help on an ad-hoc basis.
• This includes landing pages, email sequences, ebooks, and more.

Ongoing projects

• We can provide regular work on a retainer basis.
• This includes ongoing blogs, newsletters, or email series.

Discover more about our Content Packages and how we can help your business find the right words.

What do Crosshairs Marketing website copywriting services include? 

Our B2B copywriters know how to use words. Words that improve a brand’s recognition and build strong relationships with other professionals. Words that increase a brand’s exposure and build trust with other businesses.

But with our B2B copywriting services, you’ll receive a more than just words. We guarantee that any content produced is of the highest quality:

Industries we support

Our B2B copywriters each have diverse portfolios, showcasing a breadth of work that covering many industries.

They’re experts in helping businesses build brand recognition and sell products – from start-ups and solopreneurs, to established large-scale businesses.

Here are some of the industries we’ve worked in:

Why hire Crosshairs Marketing for my B2B copywriting services?

How can you help my business?

• Professional writers – Our team of B2B copywriters know how to use language in a way that is professional and personable.

• Free plagiarism check – Everything written is reviewed and checked by our editors for plagiarism and grammar before you see it.

• Human minds, not AI tools – Our B2B copywriters don’t just know about businesses. They also understand people. They’ll give your brand the personality and character it needs to stand out.

• Over one million words written – Our words have been read right across the world, in the UK, Asia, the USA and everywhere in between.

What are the benefits?

• Tailored support – You’ll be assigned your own writer, who will get to know your business and your goals. By understanding more about your services, we can tailor our copy to deliver results for your business.

• Adaptable services – If your business needs change or you’re after something else, tell us. Our writers have the capacity to adapt and support you with whatever extra help you need.

• We keep things simple – We don’t make you sign a retainer contract and we don’t charge setup fees. We’re flexible and can do as much or as little work as you want.

• Open and honest pricing – We’re upfront and transparent about our pricing, to help you stay in control of your budget.

What we’ve worked on

Here are some examples of our previous work. These demonstrate the skills of our B2B copywriters, and how they could help your business.

What do our clients say?

Want to know more about how we can support your business? Read some of the reviews and testimonials from clients that have used our B2B copywriting services.

Read our other case studies to see how we’ve supported other business owners like you.

Our B2B copywriting process

Crosshairs Marketing focuses on delivering results for businesses. We like to follow a straightforward process that keeps projects on target, and on time.

It’s important that you’re involved every step of the way, so we’ll work with you to get the most out of our support, to help benefit your business.

Here’s a step-by-step overview of our process.

Need help with our B2B copywriting services? 

If you want your business to connect better with your clients, we’d love to hear from you.

To find out more about how our copywriters can help you, please contact us.

FAQs – More about our website copywriting services